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What do they consider to be effective paid link building strategies? Before we begin, let’s address the elephant in the room: When I start talking about paid link building, this is by far the most common question I get asked. In this article, I’ll be sticking to Google’s definition of a paid link , which is “exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a ‘free’ product in exchange for them writing about it and including a link.” In other words, even sponsored guest posts and paid reviews are considered paid links. As you read this article, you should be aware that even “safer” paid link building strategies risk being considered part of a link scheme and violate Google’s terms and conditions. Why Do Some Professionals Still Buy Links? In the early 2000s, buying and selling links wasn’t just in vogue – it was considered good business. Directories that let you pay for reviews and service companies that allowed you to buy or “rent” links sprung up like dandelions on a lawn. Then Google brought out the weed whacker – enabling users to report paid links – which forced link buyers and sellers to get sneakier or change tactics. Over the past decade, buying links has become increasingly risky because Google’s ability to seek and destroy the SEO value of paid links has become uncannily accurate. That said, it isn’t foolproof. Some companies still resort to paid link building because it’s easier, it’s all they know, or it’s standard practice in their industry.
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